What Is The Implication Of Technological Advances To Small Businesses?

 

Small businesses are often the lifeblood of local communities. They provide employment, new ideas, and a sense of pride to their community in many ways. In this age of technology, small businesses also have to adapt technology advances. These technological advances have affected every aspect of our lives.

And with technological advancement, there are both opportunities and risks for small businesses. From a consumer’s point of view, this is terrific news! More competition means more options and lower prices for consumers. However, with all that they do for their local neighborhoods, they can be at risk of being overwhelmed by the pace of technological change. We will discuss all the implications of technological advances to small businesses today!

Understanding in Depth

Technology has always been the driving force of economic growth. However, in today’s economy, technology is increasingly transforming small businesses. It is no longer simply about access to tools that make businesses more efficient; instead, it is about how small businesses use technology to transform their business models and achieve new levels of competitiveness. Technology can also be a means for small businesses to leapfrog the large incumbents they compete against.

Internet Use by Small Businesses:

For many small businesses, the Internet is an important business tool. Some 25 percent of small businesses use the Internet for various purposes, including advertising and marketing, research, and customer service. Fifty-five percent of small businesses say that the Internet has been essential to their business among users.

The Internet has made it easier for small businesses to compete with larger firms. In many cases, technology allows a small business to match the services offered by larger firms at a lower cost. For example, many large retailers have moved toward “click and mortar” strategies, in which they market their products online and then fulfill orders through brick-and-mortar stores. This shift allows small businesses to compete with larger companies in selling similar products or services.

The Internet has also made it easier for small businesses to reach large customers. In many cases, online advertising costs less than traditional forms of advertising, such as television and radio commercials. Online ads can be more targeted and cost-effective than other forms of advertising. Small businesses can also use social media sites like Facebook and Twitter to target customers with customized ads.

In addition, social media sites can be used to connect businesses with potential customers and suppliers. This connection can make it easier for small businesses to find business partners, joint venture partners, and new employees.

Cloud Services

Small businesses, who do not have the resources to hire in-house IT professionals, heavily depend on cloud services. Cloud computing provides small businesses with easy access to information and the ability to collaborate on projects with employees across the globe. This gives small businesses a competitive advantage over larger companies that lack this kind of technology. However, important consideration needs to be made regarding the safety of your data when using cloud services.

What Are Some Concerns Regarding Cloud Security?

As the cloud computing industry grows, security concerns continue to grow with it. Many small businesses are reluctant to use cloud services because of the fear that their data will be compromised or lost. Cloud security is an issue that must be considered before making a decision about which cloud service provider you want to use. The following are some things you should consider when researching your options:

• Cloud Services Are Not Hack Proof – Many small businesses believe that because they have information stored in the cloud, they are automatically protected from hackers. While it is true that a hacker would have to be inside your company’s network in order to access data stored on a cloud server, this does not mean that you should ignore the security of your cloud services. Hackers can still hack into your network and access your data via the cloud if you do not take adequate precautions.

Advantages of Technology for Small Business:

In short, the most highlighted advantages of technology for small businesses include:

• Lower Cost of Entry (a domain name, hosting, website design, and maintenance are all relatively inexpensive).
• Smaller overhead costs as compared to larger businesses.
• Ability to market products and services on a global scale.
• Expand customer base and reach through the Internet.
• Provide information 24 hours a day. You are no longer limited by store hours or time zones.
• The Internet can also be used to research information, communicate with customers and suppliers, receive online orders, and accept payments.

Disadvantages of Technology for Small Business:

• Costs are always an issue. Whether it is the initial cost of equipment or monthly service fees, technology will always have a price tag attached to it. In addition, there are maintenance costs associated with maintaining the hardware and software required to run a business.
• Technical support can be an issue. While most small businesses will not have their own in-house technical support, they may be required to call upon a service provider to provide support when there is a problem with the technology that they are using. This can be an added expense and can lead to lost productivity while waiting for assistance.
• Technology needs constant attention. Because technology is always changing, it requires time and effort to keep up with it. Software must be updated regularly; hardware needs to be replaced on a regular basis, as well!

Conclusion:

Small businesses must embrace technology in order to survive, compete, and prosper in today’s global marketplace. Every business must have a web presence and online presence to flourish rapidly!